7 SEO Trends You Need to Know in 2023

Prepare your website for the future of search

Search Engine Optimization (SEO) is constantly evolving, and 2023 is no exception. To stay ahead of the competition, it's crucial to keep up with the latest SEO trends and adapt your strategies accordingly.

1. The Rise of AI

Artificial Intelligence (AI) is rapidly changing the SEO landscape. AI-powered tools can help you analyze data, identify patterns, and optimize your content more efficiently than ever before.

2. Mobile-First Indexing

Google now uses mobile-first indexing, which means they crawl and index websites based on their mobile versions. Make sure your website is mobile-friendly to improve your search rankings.

3. Core Web Vitals

Core Web Vitals are a set of metrics that measure the speed, responsiveness, and visual stability of your website. Google will now use these metrics to determine your rankings.

4. Featured Snippets

Featured snippets are short summaries of content that appear at the top of search results. To earn a featured snippet, your content must be relevant, concise, and well-written.

5. E-A-T

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a ranking factor that Google uses to assess the quality of your content. Make sure your website is written by experts, provides valuable information, and is trustworthy.

6. Structured Data

Structured data helps search engines understand the content on your website. Use structured data to improve your search visibility and provide rich snippets.

7. Local SEO

Local SEO is more important than ever before. If you have a brick-and-mortar business, make sure your website is optimized for local searches and listed in local directories.

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