Theo D'or

Tips for Writing Title Tags That Boost Click-Through Rates

1. Keep it short and sweet

The ideal length for a title tag is 50-60 characters, including spaces. This is because Google typically truncates titles that are longer than this. A good rule of thumb is to keep your title under 10 words to ensure that it is visible in search results. If your title is too long, Google may cut it off, which can make your listing look unprofessional and less appealing to click on.

2. Use keywords

Include relevant keywords in your title tag. This will help your listing appear in search results for those keywords. However, don't keyword stuff your title tag. Use keywords naturally and sparingly. If you overdo the keywords, your title tag will look spammy and Google may penalize your listing.

3. Write for humans

Your title tag should be written for humans, not for search engines. This means using clear and concise language that is easy to understand. Avoid using technical jargon or abbreviations that your audience may not be familiar with. Use language that will make people want to click on your listing and learn more about your site.

4. Make it unique

Your title tag should be unique to your page. Don't use the same title tag for multiple pages on your site. This can confuse search engines and make it difficult for them to determine which page is the most relevant for a given search query. Each page on your site should have a unique title tag that accurately describes the content of that page.

5. Include a call-to-action

Your title tag should include a call-to-action that encourages people to click on your listing. This could be something like "Learn More," "Shop Now," or "Sign Up Today." A strong call-to-action can increase your click-through rate and drive more traffic to your site.